Marketing Analytics & Social Media Strategist
Helping businesses grow through SEO, paid advertising & data-driven marketing strategies.
I'm Sumaiya Akter Ripa, a digital marketing specialist who treats every campaign like a system to be measured, tested, and improved — not a guess dressed up in nice creative. My work sits at the intersection of search visibility and paid acquisition: I build SEO strategies that move organic rankings, run Facebook and Instagram ad campaigns wired with precise Meta Pixel and Conversions API tracking, and configure Google Analytics 4 and Google Tag Manager so that every click, lead, and sale is accounted for.
I don't hand off a report and walk away. I read the numbers, adjust targeting, rewrite ad copy, and keep tightening the funnel until cost-per-lead actually goes down. If you want a marketer who can explain not just what happened in your account last month, but why — and what we're changing next — that's the role I play.
From search rankings to ad pixels — each service is built to plug into the next so nothing falls through the cracks.
Full-funnel on-site and technical SEO built to lift rankings and qualified organic traffic.
Search-intent mapping that finds the keywords your customers actually type, not just the obvious ones.
A complete technical, content, and backlink health check with a prioritized fix list.
Title tags, headings, internal linking, and content structure tuned for both readers and crawlers.
Authority-building outside your site — outreach, mentions, and link signals that compound over time.
Earned and outreach-driven links from relevant, trustworthy sources — never link farms.
Campaign structure, audience targeting, and creative testing built to lower cost-per-result.
Accurate event tracking on your site so Facebook's algorithm learns from real conversions.
Clean GA4 implementation with the events and conversions that actually matter to your business.
Centralized tag management so tracking changes ship without touching your codebase.
End-to-end tracking across ad platforms and analytics so every lead can be traced to its source.
Titles, descriptions, tags, and thumbnails optimized to get videos found and watched longer.
On-brand Canva templates and post designs built for consistency and fast turnaround.
A look at the kind of work behind those services — organized by what each project actually solved.
Rebuilt a site's keyword map from scratch and restructured content around real search intent, lifting organic visibility across priority pages.
A full-spectrum SEO overhaul — audit, on-page fixes, and targeted outreach — that strengthened domain authority and rankings together.
Diagnosed technical issues, content gaps, and crawl errors, then delivered a prioritized roadmap the client's dev team could action immediately.
Built and managed a lead-gen funnel on Facebook and Instagram, testing audiences and creatives to bring cost-per-lead down significantly.
Migrated tracking to GA4 and rebuilt the tag architecture in GTM, restoring visibility into conversions the old setup had been missing.
Implemented browser and server-side tracking together, recovering conversion data lost to iOS privacy changes and ad blockers.
Optimized metadata, thumbnails, and watch-time signals across a video library to grow discovery through search and suggested.
Designed a cohesive Canva template system so a brand's social posts stayed consistent without slowing down the publishing schedule.
A grounded read on proficiency across the core disciplines behind every campaign.
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